More Than a Gym — We’re a Community.
Meet Cassie Ivone & Brodie Kimball
Owners & Coaches - Headstrong Health & Fitness
Cassie Ivone and Brodie Kimball are the proud owners and driving force behind Headstrong Health and Fitness. Both born and raised locally, they’re passionate about creating a space where the Myrtleford community feels supported, encouraged, and truly at home.
With 11+ years in the fitness industry, Cassie brings deep experience, a warm coaching style, and a genuine care factor that sets Headstrong apart. She holds a Certificate IV in Fitness, is a Matwork-Certified Pilates Instructor, has completed Level 1 Strength System, and Rehab Essentials. Her blended approach to strength, conditioning, mobility and injury management ensures members feel safe, confident and capable, no matter their starting point.
Brodie, also a Level 1 Strength System coach, brings his own passion for strength training, practical coaching, and community connection. His down-to-earth nature makes
everyone feel welcome, especially those who are stepping into the gym for the first time.
As a family-run, locally-owned gym, Cassie and Brodie have built Headstrong to be more than just a place to train.
It’s a supportive community, a home away from home, and a space designed to help everyday people build routines, confidence, resilience and long-term results.
Headstrong isn’t just about physical fitness, it’s about mental health, empowerment and becoming stronger in every part of life.
Both Cassie and Brodie believe in continuous learning. They are always striving to grow, up-skill and bring more education back into the gym so they can better serve their community and provide safer, smarter and more effective training.
Welcome to Headstrong - your home for strength, community, and becoming the best version of yourself.
Our Story
We built Headstrong with one clear intention, to create a gym where everyone feels seen, supported, and never judged. A place where people could train confidently, learn proper technique, and feel comfortable enough to talk, share, and know that someone is genuinely listening. We wanted parents to have a space where their kids weren’t a burden, but welcomed. We wanted beginners to feel safe, not intimidated. We wanted lifters to learn the right way, not the ego-driven way.
Headstrong became that place.
A gym where you check your ego at the door, look after your body, look after your mind, and surround yourself with people who want to see you win. A true community hub where every member, no matter their age, journey, or fitness level - belongs.
And as we’ve grown, we’ve become a gym that makes fitness accessible, supportive and realistic for everyone in Myrtleford - a place where real people can build real strength, routine and confidence, in a way that fits their lives.
